marketing copy
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Sep 16, 2024 by Jonathan Courtney · across every show →
Everything said about marketing copy, oldest first
Sep 16, 2024
Courtney: Marketing should emphasize avoiding pain in downturns and pleasure in booms
“When the economy is really bad and things are going to shit, then you want to make copy or, and especially if you're selling like some sort of education service, you want to talk about moving away from pain. So during COVID a lot of market, a lot of marketing …”