Market Categories
topic on 1 show · 1 statements across 1 episodes
1 statements about Market Categories, every show
Dunford: Only 10% of successful startups actually create new market categories
“Most of the time, if you look at the way most successful companies do this, they're going into an existing market category, and they're serving an underserved corner of that, and they're expanding from that. About 10% of the time, that's not true. 10% of the t…”