Mark Spera
person on 1 show · 8 statements across 1 episodes
On the record as a speaker too: Mark Spera across every show, appearances and statements → this page counts the times other people say the name.
8 statements about Mark Spera, every show
Spera: Bootstrapped startups must leverage organic channels against venture-backed competitors
“Organic growth still, particularly for, you know, bootstrap startups, like, you've got to find a way to reduce your customer acquisition costs, because every venture-backed company who you're competing against has enough money to outspend you on, on all the pa…”
Spera: Growth Marketing Pro acquired product onboarding tool Hopscotch via Twitter
“We did buy actually another software tool. We're not doing much with it yet. It's called Hopscotch. It's a product onboarding solution. So unfortunately we didn't buy it on Acquire. We bought it offline. We found Cam, the founder on Twitter.”
Spera: GrowthBar rejected a seven-figure acquisition offer due to significant earnouts
“We got one that was a seven figure offer, but it came with a pretty significant earn out. So we ultimately passed on that.”
Spera: GrowthBar was generating $318,000 in annual recurring revenue upon acquisition
“Yeah 318,000 dollars. You asked for a range. I actually, I know what the number was, three 18.”
Spera: Broad product focus drives customer acquisition, narrow focus drives retention
“So like narrow and deep is great for customer retention and like giving somebody something they can't live without, but For customer acquisition. I actually like the broad”
Spera: GrowthBar wasted resources building keyword research tools from scratch
“I think we spent a lot of time and resources creating keyword research stuff from scratch that, you know, perhaps we didn't need to spend that time doing, and we could have refined the core product, which was the AI writing for SEO product.”
Growth Marketing Pro founders worked day jobs for years before going full-time
“We built Growth Marketing Pro. I think she quit her day job three years in. I probably quit like four years in, something like that.”