Spera: Broad product focus drives customer acquisition, narrow focus drives retention
Mark Spera · Startup Acquisition Stories with Mark Spera, Co-founder of GrowthBar · Aug 22, 2023 · at 5:20
Mark Spera, co-founder of GrowthBar, discusses product positioning trade-offs between broad feature sets and narrow niche focus for bootstrapped SaaS companies.
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“So like narrow and deep is great for customer retention and like giving somebody something they can't live without, but For customer acquisition. I actually like the broad”
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