Mapistry

company on 1 show · 10 statements across 1 episodes · said 12 times in 2 episodes since 2022

the Official SaaStr Podcast 12

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the Official SaaStr Podcast 12

2024 1 mention in 1 episode
2022 11 mentions in 1 episode

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10 statements about Mapistry, every show

SAASTR Insight
Colato: Continuously Pipeline Customer Advocates to Backfill CAB Attrition
“Lastly, ah, turnover, acquisitions, and churn affect attendance. So I'm sure you all understand what all those three terms mean, but what this alludes to is that when, if you've drafted out your key players once throughout the year, continue to build that list…”
Maya Colato Mar 18, 2022 ▶ 24:00 Building a Successful Customer Advisory Board in the Enterprise | Mapistry VP of Customer Experience
SAASTR Insight
Structure Customer Advisory Boards by job role rather than industry
“The first was members value knowledge from diverse industries. So, I did mention before that we had two subcommittees. Originally, we structured them, ah, by industry type, but after the first round of calls, there are customers vocalize, like, yeah, I really …”
Maya Colato Mar 18, 2022 ▶ 22:16 Building a Successful Customer Advisory Board in the Enterprise | Mapistry VP of Customer Experience
SAASTR Disclosure
Colato: Mapistry leveraged its CAB in a Fortune 500 RFP response
“On the right hand side is a screenshot of an RFP from a recent Fortune 500, ah, deal, and in section 6.8, they asked how, how they can actively voice, participate, and influence the products that they were, ah, that they might buy. In our response, of course w…”
Maya Colato Mar 18, 2022 ▶ 21:22 Building a Successful Customer Advisory Board in the Enterprise | Mapistry VP of Customer Experience
SAASTR Insight
Mapistry uses recorded CAB calls to accelerate Account Executive onboarding
“When we hire a new AE, they have access to our recorded cab calls, and that allows them to learn very quickly how our customers are talking about us, how, ah, they make decision making, or how they make decisions to buy the software, and how they want to see u…”
Maya Colato Mar 18, 2022 ▶ 20:30 Building a Successful Customer Advisory Board in the Enterprise | Mapistry VP of Customer Experience
SAASTR Disclosure
Colato: Mapistry runs internal retrospectives immediately after every CAB meeting
“Three ways that we've done that in our own practice is one, create retrospectives with your leadership team after every meeting. So after a cab call, bring together your internal, ah, stakeholders. Ask them questions like, what went well? What did you love? Wh…”
Maya Colato Mar 18, 2022 ▶ 17:59 Building a Successful Customer Advisory Board in the Enterprise | Mapistry VP of Customer Experience
SAASTR Insight
Maya Colato: Limit Quarterly CAB Agendas to Maximum Two Themes
“So what you want to do is narrow it down to one, maybe two themes for each quarter, but make sure you're rotating these themes, so again, you can follow through with your objectives. I highly don't suggest going over two, just because you're diluting the infor…”
Maya Colato Mar 18, 2022 ▶ 14:33 Building a Successful Customer Advisory Board in the Enterprise | Mapistry VP of Customer Experience
SAASTR Insight
Colato: Mixing legacy and new customers on advisory boards drives peer learning
“There is seriously some value by adding new customers to your cabs, too, because their experiences with your sales cycle, with your onboarding processes are fresh on their mind, and they'll be able to put that perspective into the mix. And one great, ah, value…”
Maya Colato Mar 18, 2022 ▶ 12:07 Building a Successful Customer Advisory Board in the Enterprise | Mapistry VP of Customer Experience
SAASTR Disclosure
Colato: Mapistry reimbursed CAB travel costs without direct financial compensation
“In Mapistry, we wanted to do an in-person com, or in-person cab calls, but with COVID, obviously that didn't happen. We did have the discussion of, we weren't at a place where we can financially compensate folks for joining the cab. But we wanted to reimburse …”
Maya Colato Mar 18, 2022 ▶ 6:49 Building a Successful Customer Advisory Board in the Enterprise | Mapistry VP of Customer Experience
SAASTR Disclosure
Mapistry launched its 2020 Customer Advisory Board with 27 members across two subcommittees
“Fast forwarding again to twenty-twenty, we had our first round of cab calls in Q-two. We ended up with two subcommittees, which I'll dive into how we were structuring that, with 27 members total, about half each of executive and practitioners, and a mix of ind…”
Maya Colato Mar 18, 2022 ▶ 4:46 Building a Successful Customer Advisory Board in the Enterprise | Mapistry VP of Customer Experience
SAASTR Insight
Colato: Group customer forums reveal holistic feedback faster than one-on-one meetings
“At the end of the conference, we realized that the level of feedback was invaluable, because yes, of course, we were doing discussions one-on-one with our key customers, but those were really just puzzle pieces of the puzzle. This group dynamic allowed us to s…”
Maya Colato Mar 18, 2022 ▶ 3:34 Building a Successful Customer Advisory Board in the Enterprise | Mapistry VP of Customer Experience

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