Mainstream Channels
topic on 1 show · 1 statements across 1 episodes
1 statements about Mainstream Channels, every show
Ben Goodwin: Over-optimizing for natural grocers hurts a brand's mainstream expansion
“Because I think a lot of times brands from a advertising perspective and a flavor profile perspective will Over will over leverage their product to be successful in the natural channel, and then it really struggles to gain traction in mainstream channels.”