Lowercase m Marketing
topic on 1 show · 1 statements across 1 episodes
1 statements about Lowercase m Marketing, every show
Capital-M marketing manages funnels; lowercase-m marketing is company-wide storytelling
“Capital M marketing, the marketing team, the marketing function of the company. Is responsible for those channels and artifacts and engines that are driving the funnel for the company, but they are not the end all be all of like the discipline of marketing. An…”