lowercase m marketing
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 25, 2025 by Krithika Shankarraman · across every show →
Everything said about lowercase m marketing, oldest first
May 25, 2025
Capital-M marketing manages funnels; lowercase-m marketing is company-wide storytelling
“Capital M marketing, the marketing team, the marketing function of the company. Is responsible for those channels and artifacts and engines that are driving the funnel for the company, but they are not the end all be all of like the discipline of marketing. An…”