Low Pricing

topic on 1 show · 1 statements across 1 episodes

the Knowledge Project

1 statements about Low Pricing, every show

KNOWLEDGE PROJECT Insight

Sutherland: Requiring customer effort can destigmatize low-priced goods

“Particularly with low cost items, effort can destigmatize low price.”

Rory Sutherland May 30, 2017 ▶ 1:16:57 Rory Sutherland: The Psychology of Advertising

← every entity, every show