Linear TV Advertising

topic on 1 show · 1 statements across 1 episodes

the a16z Podcast

1 statements about Linear TV Advertising, every show

a16z Disclosure
Hastings: Netflix Replaced All Linear TV Ads With Targeted Online Marketing
“We stopped advertising on linear TV a couple years ago, and all of our advertising is online, because we want to target the show to the person”
Reed Hastings Jan 2, 2019 ▶ 44:32 a16z Podcast | Tech and Entertainment in the 'Era of Mass Customization'

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