Lighthouse Strategy
topic on 1 show · 2 statements across 1 episodes
2 statements about Lighthouse Strategy, every show
McCall: Lighthouse strategy transitions from building social proof to references
“If you start with a lighthouse strategy, you've built the social proof, you've gotten these big names, then what you want to do is you want to run the category underneath it, right? If I've gotten the top five financial companies in the world, I want to run do…”
McCall: Large enterprise companies eventually deploy both landgrab and lighthouse strategies
“I don't know too many very large successful companies that at some point in time haven't deployed both strategies. You might start off with land grab, but then you mature and you have a lighthouse strategy or you start a lighthouse and then you get big enough …”