Lighthouse Sales Strategy
topic on 1 show · 1 statements across 1 episodes
1 statements about Lighthouse Sales Strategy, every show
McCall: Category creators need a lighthouse sales strategy with marquee logos
“I think that concept of like the lighthouse being more in industries that require, you know, regulation, a lot of social proof and so forth. And those tend to be companies that are going after like a category creation, right? It doesn't exist today. So therefo…”