Lead Magnet
topic on 2 shows · 2 statements across 2 episodes
the Startup Ideas Podcast 
Top Founders
2 statements about Lead Magnet, every show
Isenberg: Personal software can serve as viral lead magnets for commercial products
“A lot of people talk about personal software for these utilities, but I actually think personal software as distribution software is something that not a lot of people have talked about. So how do you create a piece of software that, you know, goes viral on X …”
Fazio: Ditch free lead magnets and charge $5 to filter real buyers
“I don't like giving like free stuff and getting, getting like a free lead magnet or something. Cause then you have an email list of people who don't buy anything. Like if you're going to make some kind of magnet and it's like, you might as well like make it li…”