Modi: First home was mainly funded by day trading proceeds
“My first home was mainly the proceeds of some day trading.”
Modi: US infant formula standards had not been updated since the 1980s
“The European nutritional standards that were governed by the EC were updating those standards every four to five years. And then I did the comparison to that over here in the US, and I realized the last time that the US updated their nutritional standards was …”
Modi: European regulations mandate higher DHA levels than US formulas provide
“DHA was not just mandatory in Europe, but there was a level that was higher than any formula was choosing to do here in the US.”
Modi: Spent nearly $200K in personal funds to develop Bobbie
“First, it was 50,000, and then it went up to around 80, and then I ultimately ended up spending close to 200.”
Modi tested early Bobbie formula prototypes on her own children
“Oh, I was able to test it on my own kids. And they all got different versions.”
Modi: Bobbie pitched 64 investors for initial seed round, getting 4 yeses
“I spoke to 64 investors. Every day I was on the phone making introductions, driving all across San Francisco with my baby bump, and pitching Bobby, and it, you know, the other things that happened during this period I hired a designer to develop the first look…”
Modi paid herself less than $50,000 after Bobbie's first funding round
“Our first round of funding, I gave myself my first salary, which was, I think I paid myself less than 50,000 dollars.”
All early hires at infant formula startup Bobbie were women
“All of the early hires were women.”
Modi: Bobbie raised $4M after FDA recall to rework domestic manufacturing
“So we had an investor come forward that we had spoken to in the past as well, and they ended up funding the business another four million dollars, which allowed us to spend the next 18 months, get our product off the line at this facility and into the FDA.”
Modi: Anyone claiming an accurate pre-launch forecast is lying
“And anyone who says before they launch that they're setting a forecast they believe is accurate is totally lying. You're going out on a hope and a whim that there will be good reception to this and it will take off.”
Modi: Bobbie generated $16M in revenue in its first year
“We'd hoped we would do around four million, and we ended up doing, ah, 16.”
Bobbie halted new customer orders during shortage against board advice
“I called my board. I'm going, look, here's a little bit of the dilemma. Most of them were like, this is crazy. Just keep the growth going. Like, these moments don't come around often. Like, great moment for the brand. But I went to bed that night, and I rememb…”
Modi: Regulated legacy companies must engage polarizing leaders neutrally
“And if we are building a legacy business, and we're doing this right, it will mean that we're going to be dealing with characters that are polarizing, it will mean we're going to be dealing with different administrations along the way, and our job is to remain…”