Kirkland

product on 1 show · 2 statements across 1 episodes

Founder's Journal

2 statements about Kirkland, every show

FOUNDER'S JOURNAL Assertion Supported
Membership fees allow Costco to sell its products near cost
“Because of Costco's ability to generate margin through its memberships, which makes up about three and a half billion dollars in revenue per year, The company can afford to sell basically all of its products, including Kirkland, close to cost, and undercut pre…”
Alex Lieberman Sep 17, 2021 ▶ 12:17 Costco's Secret Weapon
FOUNDER'S JOURNAL Assertion Supported
Kirkland's 2020 revenue exceeded Nike, Coca-Cola, Pfizer, and Amex
“Kirkland, a private label brand, did more revenue last year than American Express, Pfizer, Coca-Cola, and Nike.”
Alex Lieberman Sep 17, 2021 ▶ 11:33 Costco's Secret Weapon

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