Kebab Van

other on 1 show · 1 statements across 1 episodes

the Knowledge Project

1 statements about Kebab Van, every show

Sutherland: Fixed businesses are more trustworthy than mobile ones due to sunk costs
“You essentially trust a kebab shop more than the kebab van. Because the kebab shop has sunk costs. If he loses his reputation, he'll have to up sticks and start a new kebab shop somewhere else at inordinate expense. The kebab van can just go, looks like Seveno…”
Rory Sutherland May 30, 2017 ▶ 1:37:40 Rory Sutherland: The Psychology of Advertising

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