Isenberg: Jack Fricks makes $20,000 monthly from his micro SaaS
“There's also a guy named Jack Fricks who does a really good job. I've had him on the pod before where he does a similar thing where he just, you know, this is, he basically just talks about what he's learning from, You know, it started off in his mom's basemen…”
Fricks: Experienced four to five years of no revenue before startup succeeded
“Four or five years before that of basically nothing, so it all happens really fast, though, when it does happen, so can't complain, but.”
Fricks: Keep using a winning video format as long as it works
“Most people might stop milking something or stop using something because it's, they've used it so many times, but I don't because if it still gets results, I'm going to keep using it.”
Fricks: Finding a viral video format usually takes 30 to 100 tries
“It usually takes a few tries, like, 30 to 40 to a hundred, but, like, if you don't have ideas, you just scroll. In your niche and save videos.”
Fricks: Viral video formats can be cross-pollinated across different niches
“You definitely could bring formats to like that aren't in your niche to your niche. I think that works. Cause like this two by two format is just one example. There's, you could do anything, but this could be applied in like a million different ways.”
Fricks drove 2M views by repurposing a proven video format
“I made this page and I made 30 posts on it for my food app. And one of them hit like, I think two million because this is like a four, a format that's validated in another niche and it brought it to this one.”
Fricks: Interacting only within your niche trains social algorithms who to target
“For algorithms to know who to push your content to, if you have a new account, it's best if you only scroll in your niche, just because then when you make your first video post, it knows who you're going for.”
Fricks: Starting with zero followers provides a distinct algorithmic advantage
“Zero followers is actually usually an advantage because if I have an account, let's say I have a personal account and I start posting content that is not relevant to my audience. Instagram pushes that video out to your audience first or like whoever your audie…”
Fricks: Wait one week before posting on a new social account
“You don't want to post content on a brand new account in the first, I'd say week. I used to say two days, three days, but like a week, because you don't want the algorithm thinking you're a bot. You want them thinking this guy is a human and we want to push hi…”
Fricks: Do not use my scheduling tool on brand-new social accounts
“I've run a social media scheduling tool and I tell people do not use my tool for the new accounts. You want a good like a good standing account, which means you want to do everything, I guess, by the book, like a human would do it at least for the first like b…”
Fricks: Content creation should not be automated until mastered manually
“I think like there's automations for everything, but if you can't do it manually, there's no point of automating it because you're not going to know what works and what doesn't.”
Fricks: AI tooling cannot yet successfully identify viral content ideas
“I know that that's probably not the answer most people want, but I don't think, like, at this point, I have been able to successfully use AI tooling to help me find those ideas. It's just, like, it's not something I feel like is outsourceable yet.”
Fricks: Prompt AI with lowercase Gen Z slang for authentic copy
“I think the hardest part is getting the copy right. Like you, I'd say direct your, direct AI to sound like Gen Z. It's pretty good at it. Use lowercase, like those things kind of make it feel not AI.”
Fricks: Scrolling 10 minutes daily for a week trains content intuition
“It's obviously not autonomous. You have to have some sort of like idea of what's going to work. And I think scrolling for 10 minutes a day for like a week would do that. You'd know, like, you could train yourself pretty quickly.”
Fricks: Two bootstrapped startups generate $10K monthly revenue
“I built two startups that make me 10,000 dollars a month, all from my mom's basement.”
Fricks: CuriosityQuench makes $3K MRR and $60K yearly
“That now makes me 3000 dollars a month in monthly recurring revenue, and it's made me over 60,000 dollars in the last year.”
Fricks: PostBridge reached $7K MRR in 4.5 months
“After four and a half months, it hit 7000 dollars in monthly recurring revenue, and it's made me about 40,000 dollars in the first five months.”
Fricks: CuriosityQuench was built by repeatedly debugging errors through ChatGPT
“The first thing I went to build was actually curiosity quench. Everything broke almost every single time I built it. I just kept putting errors after errors into ChatGPT and eventually had a working product”
Fricks: If he wouldn't pay to solve a problem, he won't build it
“So to me, validating ideas was first asking myself, is it a problem that I would pay for to solve? If I would pay for it, I consider it a lot more valuable and a painful problem. And if I wouldn't pay for it, I usually don't build it.”
Fricks: A 60-second TikTok video generated 15 validation comments for CuriosityQuench
“And then for curiosity quench as an example, I posted a video, 60 seconds on TikTok. I just point and shoot recorded it, talking to the camera and 15 people commented saying, I need this.”
Fricks: 2x2 Video Template Drove 60K-70K Signups and Hundreds of Millions of Views
“I posted the two by two template over now, 300 times on two different accounts, and they've driven 60 to 70,000 signups just through these simple templates that have brought in like hundreds of millions of views.”
Fricks: Daily Content Creation Outperforms Batching for Rapid Iteration
“If I'm just batching, I'm going to have the same still content for the whole month that I don't even know if it works yet. So every day means you can improve and iterate way faster and you can find a winning template way faster.”
Jack Fricks Runs Three Instagram Accounts to Space Out Video Posting
“I run three Instagram accounts to split up my videos because I want to try and spread all of them out by at least three or four hours.”
Fricks: Social Media Algorithms Detect Duplicate Video Metadata Across Accounts
“If you do post the same videos with the same metadata nowadays, the algorithms are good and they will notice it, so I wouldn't suggest doing that.”
Fricks made new social accounts to hide building in public from friends
“Honestly, I made new social media accounts to get away from all the real life people around me.”
Fricks: Tech Stack Centers on Next.js, React Native, ShipFast, and Supabase
“So my tech stack is Next.js mostly, and for mobile apps, it's React Native. With Expo, and I use also a boilerplate to start all my web projects called Shipfast from my friend Mark Lou. I use Supabase for the database every time”
Fricks runs his $10K/month software businesses with over 95% profit margins
“My cost for running these businesses is Twitter API. That costs 200 dollars a month. The other bills are just hosting the websites, the database. Usually I think it's around 400 dollars a month is what I pay. Very good margins, like over 95%.”
Jack Fricks: Reaching $10K Monthly SaaS Revenue Typically Takes Three to Four Years
“It may take three, four years. That's probably the average amount of time it takes, but just the ability to not give up, to keep going is going to be the number one thing.”