Fricks: Finding a viral video format usually takes 30 to 100 tries
Jack Fricks · I Built a $670/Day SaaS App with NO Paid Ads (Here's How) · Jun 11, 2025 · at 6:54
Jack Fricks explains to Greg Isenberg the testing volume required to find winning short-form video hooks.
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“It usually takes a few tries, like, 30 to 40 to a hundred, but, like, if you don't have ideas, you just scroll. In your niche and save videos.”
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Fricks: Interacting only within your niche trains social algorithms who to target
“For algorithms to know who to push your content to, if you have a new account, it's best if you only scroll in your niche, just because then when you make your first video post, it knows who you're going for.”
Fricks: Starting with zero followers provides a distinct algorithmic advantage
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Fricks: Wait one week before posting on a new social account
“You don't want to post content on a brand new account in the first, I'd say week. I used to say two days, three days, but like a week, because you don't want the algorithm thinking you're a bot. You want them thinking this guy is a human and we want to push hi…”
Fricks: Keep using a winning video format as long as it works
“Most people might stop milking something or stop using something because it's, they've used it so many times, but I don't because if it still gets results, I'm going to keep using it.”
Fricks: Viral video formats can be cross-pollinated across different niches
“You definitely could bring formats to like that aren't in your niche to your niche. I think that works. Cause like this two by two format is just one example. There's, you could do anything, but this could be applied in like a million different ways.”
Fricks: Do not use my scheduling tool on brand-new social accounts
“I've run a social media scheduling tool and I tell people do not use my tool for the new accounts. You want a good like a good standing account, which means you want to do everything, I guess, by the book, like a human would do it at least for the first like b…”