Influencer Contracts
topic on 1 show · 1 statements across 1 episodes
1 statements about Influencer Contracts, every show
Stanford study found restrictive brand instructions worsen creator content performance
“Stanford University did a big study that we provided some data for where they looked at hundreds of thousands of influencer contracts, and then they looked at the content that was produced from those contracts, and they found that the more specific the brand w…”