Incumbent Vendor
topic on 1 show · 1 statements across 1 episodes
1 statements about Incumbent Vendor, every show
Moore: Chasm positioning always contrasts legacy experts against generic modern tech
“One of the nice things about crossing the chasm is the positioning formula is absolutely the same every time. It's really cool. So basically when you're thinking about positioning, you say, look, I'm going into a, I'm going with this use case in this, you know…”