Hightouch

company on 4 shows · 6 statements across 4 episodes · said 29 times in 9 episodes since 2022

the Neon Show 11 Lenny's Podcast 7 A Product Market Fit Show 7 the MAD Podcast 4

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the Neon Show 11Lenny's Podcast 7A Product Market Fit Show 7the MAD Podcast 4

2026 11 mentions in 2 episodes 6 per episode
2024 7 mentions in 1 episode
2023 7 mentions in 3 episodes 2 per episode
2022 4 mentions in 3 episodes 1 per episode

every mention on every show, scene by scene, with the transcript →

6 statements about Hightouch, every show

NEON SHOW Assertion Supported
Hightouch was called Carry Travel when Afore Capital first invested
“So with high touch, when we invested in them, believe it or not, it used to be called carry travel.”
Gaurav Jain Jul 17, 2026 ▶ 9:07 We Turned Pre-Seed Into a $10 Billion Category | Gaurav Jain, Afore Capital
NEON SHOW Assertion Supported
Jain: Hightouch pivoted from travel to reverse ETL, CDP, and AI marketing
“High touch went from, Travel to then reverse ETL to CDP to AI marketing.”
Gaurav Jain Jul 17, 2026 ▶ 21:44 We Turned Pre-Seed Into a $10 Billion Category | Gaurav Jain, Afore Capital
PRODUCT MARKET FIT Assertion Not checkable as stated
Kausas: First customer Hightouch maintained 300 shared Slack channels for key accounts
“Hightouch, who ended up becoming our first customer they have 300, they had at the time, like, 300 shared Slack channels with, Customers of theirs. And these are all the important customers. Everyone who's not important is like a self-serve customer for them i…”
Marty Kausas Dec 19, 2024 ▶ 29:17 YC said his idea "would never work". So he lived in his office for months—then raised $17M from a... · PMF Show
PRODUCT MARKET FIT Assertion Supported
Kausas: Hightouch Originally Started as High Touch Support via Shared Slack Channels
“In fact, I don't know if you know High Touch but, like, their name stems from High Touch Support. So they were, like, originally trying, like, now they're, like, a, you know, started, they were, like, became, like, a reverse ETL company, and now, like, data ac…”
Marty Kausas Dec 19, 2024 ▶ 32:15 YC said his idea "would never work". So he lived in his office for months—then raised $17M from a... · PMF Show
Hay reveals the ideal golden tech stack for B2C marketing
“If I was a B to C business, I'd buy Amplitude for my CDP, I'd buy customer IO, and maybe I'd upgrade to Braze in the future. I'd put everything in Snowflake. I'd buy high touch to reverse ETL, that data out to my ad networks. For attribution, probably AppSlyer…”
Austin Hay Aug 13, 2023 ▶ 1:18:34 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
Iyengar: Reverse ETL startups are reinventing the CDP on data warehouses
“Companies like in the reverse ETL space, like census and high touch are effectively reinventing the CDP reinventing data movement tool like segment on top of the data warehouse.”
Vijay Iyengar Jan 26, 2023 ▶ 40:37 An inside look at Mixpanel’s product journey | Vijay Iyengar

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