Hightouch was called Carry Travel when Afore Capital first invested
“So with high touch, when we invested in them, believe it or not, it used to be called carry travel.”
Jain: Hightouch pivoted from travel to reverse ETL, CDP, and AI marketing
“High touch went from, Travel to then reverse ETL to CDP to AI marketing.”
Kausas: First customer Hightouch maintained 300 shared Slack channels for key accounts
“Hightouch, who ended up becoming our first customer they have 300, they had at the time, like, 300 shared Slack channels with, Customers of theirs. And these are all the important customers. Everyone who's not important is like a self-serve customer for them i…”
Kausas: Hightouch Originally Started as High Touch Support via Shared Slack Channels
“In fact, I don't know if you know High Touch but, like, their name stems from High Touch Support. So they were, like, originally trying, like, now they're, like, a, you know, started, they were, like, became, like, a reverse ETL company, and now, like, data ac…”
Hay reveals the ideal golden tech stack for B2C marketing
“If I was a B to C business, I'd buy Amplitude for my CDP, I'd buy customer IO, and maybe I'd upgrade to Braze in the future. I'd put everything in Snowflake. I'd buy high touch to reverse ETL, that data out to my ad networks. For attribution, probably AppSlyer…”
Iyengar: Reverse ETL startups are reinventing the CDP on data warehouses
“Companies like in the reverse ETL space, like census and high touch are effectively reinventing the CDP reinventing data movement tool like segment on top of the data warehouse.”