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Hightouch

also referred to as: high touch

2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Jan 26, 2023 by Vijay Iyengar · said 7 times in 3 episodes since 2023 · across every show →

Mentions by year

brought up most by Austin Hay (5), Vijay Iyengar (1), Naomi Ionita (1)

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2023 7 mentions in 3 episodes 2 per episode

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Everything said about Hightouch, oldest first

Jan 26, 2023 neutral
Opinion
Iyengar: Reverse ETL startups are reinventing the CDP on data warehouses
“Companies like in the reverse ETL space, like census and high touch are effectively reinventing the CDP reinventing data movement tool like segment on top of the data warehouse.”
Vijay Iyengar Jan 26, 2023 ▶ 40:37 An inside look at Mixpanel’s product journey | Vijay Iyengar
Aug 13, 2023 positive
Insight
Hay reveals the ideal golden tech stack for B2C marketing
“If I was a B to C business, I'd buy Amplitude for my CDP, I'd buy customer IO, and maybe I'd upgrade to Braze in the future. I'd put everything in Snowflake. I'd buy high touch to reverse ETL, that data out to my ad networks. For attribution, probably AppSlyer…”
Austin Hay Aug 13, 2023 ▶ 1:18:34 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
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