Growth Experimentation
topic on 2 shows · 4 statements across 4 episodes
4 statements about Growth Experimentation, every show
Cheng: Growth experimentation must pair with capitalizing on viral cultural waves
“And it's like the growth experimentation is more the slow and steady or fast and steady, I should say approach where you're just continually iterating. You're making the product experience better, but then every so often, right, there's a big wave that comes i…”
Long-Term Growth Experiment Results Frequently Diverge From Initial Wins
“Look at some of the experiments that you thought were your biggest winners. Look at the downstream metrics for a year, two years on that experiment, and I'll bet you'd be surprised how many times the metric is different than what you thought it would be after …”
Sean Ellis: AI will model experiment outcomes and could replace ICE
“What I think is going to be really interesting is that over time, I think AI is going to actually change our ability to model out potential outcomes on experiments and start to Whether, whether it's a more informed way of doing ice or replaces ice that, that u…”