Ghostwriters
topic on 2 shows · 2 statements across 2 episodes
2 statements about Ghostwriters, every show
Shipper: Effective ghostwriters interview subjects instead of instantly generating output
“Good ghost writers. When you say, Hey, I want you to tweet about this or blog post about this ghost, ghost writers. Don't go ahead and say, great. I did it. Here it is. What they do is they say, okay, well, what was interesting to you about this article? What …”
Lieberman: Agencies retain talent by providing leverage and handling back-office tasks
“I have to provide enough of a service to these ghostwriters in terms of giving them enough leverage to handle way more clients than they could handle on their own, doing all the account management and the non-creative stuff that they don't enjoy doing, handlin…”