Generic Influencers
topic on 1 show · 1 statements across 1 episodes
1 statements about Generic Influencers, every show
Lessin: Generic influencers like MrBeast lack durable businesses because content is replaceable
“I'm much less interested in generic influencers, and that's everything from the Kardashians to like Mr. Beast. I get, I totally get it. Lots of distribution better. I just don't think it's durable, right? Because all it is is content, right? And like that is u…”