Free Tools

“Free tools can be awesome for your company, but you need to really be careful about what kind of free tool should we do, and it needs to make sense regarding the value proposition of your product. So for us, like, downloading your YouTube videos is too far fro…”

“It just has to be something complementary to your main product, like a natural extension. It's a good way to bring in traffic, especially if you know you're not a SEO expert”