Executive Sponsors

topic on 1 show · 1 statements across 1 episodes

Lenny's Podcast

1 statements about Executive Sponsors, every show

Moore: Startups must avoid 90% of enterprise sponsors and seek visionary outliers
“Nine out of 10 executive sponsors are going to be the negative, because they're going to be a company person working with company processes. They're going to send you to purchasing. Nobody's going to be happy. You're looking for the 10th one. And the 10th one …”
Geoffrey Moore Jan 25, 2024 ▶ 24:41 Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

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