executive sponsors
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 25, 2024 by Geoffrey Moore · across every show →
Everything said about executive sponsors, oldest first
Jan 25, 2024
Moore: Startups must avoid 90% of enterprise sponsors and seek visionary outliers
“Nine out of 10 executive sponsors are going to be the negative, because they're going to be a company person working with company processes. They're going to send you to purchasing. Nobody's going to be happy. You're looking for the 10th one. And the 10th one …”