Exact Match
topic on 2 shows · 2 statements across 2 episodes
Mixergy 
the Startup Ideas Podcast
2 statements about Exact Match, every show
Smith: AEO does not require verbatim exact-match pages for every query
“Yes, you do not need to create millions of pages for every single question. You need to generally answer the question... It's grouping and theming them. And the AI is indeed smart enough to just find the answer. So you don't need it explicitly verbatim exact m…”
Schneider: Google Ads exact match no longer limits to exact queries
“Exact match isn't actually exact match though on Google anymore. It used to be in the past. I could be like, anytime somebody searches this keyword, show my ad, they now technically expand the audience and it's total bullshit. I hate it.”