Evaluation Phase
topic on 1 show · 1 statements across 1 episodes
1 statements about Evaluation Phase, every show
Product evaluation journeys should default to first value and value realization
“I would always default to as few as possible. So if I'm cutting it down to like lowest common denominator, I would say a first value would be the first milestone within evaluation. So you want to get them to that product activation really, really quickly. And …”