Product evaluation journeys should default to first value and value realization
Georgiana Laudi (Gia) · Customer-led growth | Georgiana Laudi (Forget The Funnel) · Sep 29, 2022 · at 33:30
Georgiana 'Gia' Laudi, growth advisor and co-founder of Forget The Funnel, discusses how SaaS companies should define user milestones in the evaluation phase.
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“I would always default to as few as possible. So if I'm cutting it down to like lowest common denominator, I would say a first value would be the first milestone within evaluation. So you want to get them to that product activation really, really quickly. And then value realization is the milestone where you're solving that customer job.”
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