Survey customers who joined three to six months ago, not veterans
Georgiana Laudi (Gia) · Customer-led growth | Georgiana Laudi (Forget The Funnel) · Sep 29, 2022 · at 22:33
Georgiana Laudi, co-founder of Forget The Funnel, explains how to select the right customer cohort when conducting Jobs-to-be-Done research for SaaS products.
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“What I mean by best customers is those that get a ton of value from your product as it exists today pay, obviously. They're happy. They're low maintenance. And very importantly, they signed up for your product recently enough That they remember what life was like before. So generally we say that's like in the three to six month range, right? Because if you go to somebody that's been your customer for two years, they're just going to fill answers with like what they think might've been going on in their life.”
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