Bolt: Aggregate survey tools fail at recruiting for 1-on-1 research
“When you're internally using a survey tool, like let's just say Qualtrics or four C are these tools that are designed for aggregate data. There's all these little things that don't work the same way when you're talking about getting a real human for one-on-one…”
Bolt: Ethnio enterprise plans start at $8K to $10K annually
“The minimum is like, I don't know, eight or 10 K a year. And then on up from there, depending on the size of the team.”
Bolt: Ethnio has 150 paying customers and 2,000 freemium accounts
“So we're like, you know, a 150 paying customers a month, but some of those have 80 or a hundred accounts, you know, seats. So there can be pretty large teams. And then something like 2000 accounts in the, across the freemium spectrum.”
Bolt: Teams with over five researchers buffer against seasonal SaaS churn
“So once you're more than five researchers, like somebody's usually always actively engaging.”
Bolt: Ethnio spends zero dollars on sales and marketing
“You know, we right now spend zero dollars on marketing and sales and that's like it's kind of cool, but it's really stupid on my part longterm. So that's an area we're looking to like get better at. We just do inbound word of mouth.”
Bolt: Ethnio plans to remain bootstrapped rather than raise venture capital
“No, I would prefer not to, I think, you know, when you see these buffer articles and the, you know, there's like this funny trend of buybacks happening right now, either, either for real or fake outs. And I think, you know, I'm just feeling more and more ammun…”