Enterprise Customer Data
topic on 1 show · 1 statements across 1 episodes
1 statements about Enterprise Customer Data, every show
Coburn: Enterprise customer data is often inaccurate from third-party sourcing
“A lot of the data they have is either inaccurate outdated or potentially just irrelevant. Which has to do with really the way they have built their customer databases, which is often from piping in a lot of different third party data sources, behavioral data, …”