Engineers

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MASTERS OF SCALE Assertion Not checkable as stated
Cacioppo: Vanta gained initial GTM traction by selling directly to engineers
“Where we first really had go-to-market success was selling to engineers and heads of engineering. And One of our early customers described us as like a babble fish, a translator, between engineering and audit, right? And I think there was something kind of dee…”
Christina Cacioppo Mar 17, 2025 ▶ 19:42 The early-stage lessons of a $2.45 billion company (Vanta's Christina Cacioppo) | Masters of Scale

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