Einkorn
other on 1 show · 4 statements across 1 episodes
4 statements about Einkorn, every show
Einkorn wheat's thin margins wouldn't justify a launch financially
“If you looked at the margins on einkorn, they never would have happened unless I was crazy.”
Bartolucci rejected advisor pressure to make Jovial an einkorn-only brand
“A lot of advisors said, don't do anything but einkorn. You're the einkorn person. And I'm like, it's going to take years.
Guy Raz: To get people to know what it is.
Carla Bartolucci: I can't do that. I need to come up with, you know, something else.”
Bartolucci: Einkorn is not gluten-free and cannot be eaten by celiacs
“It is not gluten-free. You can't eat it if you have celiac disease.”