Early Believers
topic on 2 shows · 2 statements across 2 episodes
Lenny's Podcast 
Capital Allocators
2 statements about Early Believers, every show
Maples: Early startups are movements, not markets, requiring focus on believers
“That's why it's more correct, in my view, to think of it as a movement rather than a market at first. It's a movement where a set of people move at first, and at first they're your early believers who believe what you believe about the future. It's a subset of…”
Maples: Founders are Obi-Wan mentors, not the heroes of startup stories
“Your job as the founder is to be Obi-Wan, not Luke. So the founders sometimes make the mistake of thinking that they're the hero, but they're not. The early believers are the heroes. And it's the job of the founder to tell a story. That emotes early believers …”