Direct Consumer Brand
topic on 1 show · 1 statements across 1 episodes
1 statements about Direct Consumer Brand, every show
Gulati: DTC brands cannot be continuously iterated like software
“To be a true billion dollar direct consumer brand, like the brand has to resonate and brand isn't one of those things you can necessarily iterate on. I don't believe, like, I think The consumer thinks what they think of you, and I think you can evolve a brand …”