Differentiated Value
topic on 1 show · 2 statements across 1 episodes
2 statements about Differentiated Value, every show
Dunford: Retaining happy customers proves differentiated value exists
“If you're in market, And you're selling and you have happy, engaged customers. There's differentiated value there. That's why they picked you. That's why they love you. That's why they don't turn out on you. It's there. You might not know what it is. We might …”
Dunford: Effective sales pitches require a market setup before pitching value
“First of all, the pitch structure has two big pieces. So the first is the setup. The setup piece is not about us. It's about the market and our point of view on the market. The second bit is all about our differentiated value. So why pick us over the other guy…”