differentiated value
2 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Oct 22, 2023 by April Dunford · across every show →
Everything said about differentiated value, oldest first
Oct 22, 2023 positive
Dunford: Effective sales pitches require a market setup before pitching value
“First of all, the pitch structure has two big pieces. So the first is the setup. The setup piece is not about us. It's about the market and our point of view on the market. The second bit is all about our differentiated value. So why pick us over the other guy…”
Oct 22, 2023 positive
Dunford: Retaining happy customers proves differentiated value exists
“If you're in market, And you're selling and you have happy, engaged customers. There's differentiated value there. That's why they picked you. That's why they love you. That's why they don't turn out on you. It's there. You might not know what it is. We might …”