Data Management Platforms
topic on 1 show · 1 statements across 1 episodes
1 statements about Data Management Platforms, every show
Argyros: Cookie deprecation is rendering Data Management Platforms (DMPs) obsolete
“With cookies going away, there's a whole range of advertising technology that is done, right? It's like, it's not good anymore. If you take the DMPs as an example, DMPs, data management platforms was what enterprise would use to manage cookies, right? And driv…”