Customer Personas
topic on 2 shows · 2 statements across 2 episodes
Startups For the Rest of Us 
Starter Story
2 statements about Customer Personas, every show
Reimer: Relying too heavily on customer personas can limit founders
“Yeah, no, I think that, that reminder of it's why they buy and that's not equivalent to who they are, you know, so the going too far down the path of thinking in terms of like personas or something can be limiting.”
Wagoner: Serving multiple customer personas is the deadliest early founder mistake
“You should only be listening to what problems your customers have, and then you should be filtering out any problems from customers that aren't exactly the type of customer that you want to serve. In my opinion, the most dangerous thing you can do. Is try to s…”