Customer Interviews
topic on 2 shows · 4 statements across 3 episodes
Startups For the Rest of Us 
Lenny's Podcast
4 statements about Customer Interviews, every show
Reimer: Extracting clear signal from customer interviews is extremely difficult at all stages
“Even after doing these interviews, because I've done a lot of customer interviews over the years at different stages of the business, you know, at the super early stage and at the more mature product stage, and I will say at all stages it is still extremely di…”
Yien: Relying on intuition from past customer interviews is a trap
“I can use my intuition
From the hundred interviews I've already done, I don't need to do one more interview, and that is a very tempting lie to tell yourself, because the world is changing, their lives are changing, and you need to constantly be exposed to th…”
Torres: Direct interview questions yield fast answers that misrepresent actual user behavior
“Your brain will come up with a fast answer, but that answer doesn't necessarily reflect your behavior. And it misses context and nuance.”
Torres: Asking users what they would do produces unreliable discovery data
“And I think that's a really big mistake that teams make. Is they, both in their prototype tests and in their interviews, they focus on what people would do, on what people think, on why they think they do something, and it's all really unreliable. It's a garba…”