Cults
topic on 3 shows · 3 statements across 3 episodes · said 1 times in 1 episodes
Acquired 
David Senra 
Big Technology
3 statements about Cults, every show
Mackey: Most popular brands are built by early cult-like customer evangelists
“I think you will find that most brands that are really popular Particularly in their early days, they were kind of cults. They were cult cults, meaning they had a following, because I think most brands are ultimately built by the evangelist enthusiasts of thei…”
Huet: Cults attract smart people by offering awe and exclusive early knowledge
“And I think keeping in mind that another really, really important and sometimes underestimated aspect of a cult is that
Being part of a cult gives you access to a sense of awe and wonder, and one of the characteristics is also the sense that you have discovere…”