CTA Button

topic on 1 show · 1 statements across 1 episodes

1 statements about CTA Button, every show

LENNY'S PODCAST Assertion Not checkable as stated

Antin: Airbnb made millions by changing seven characters on a CTA button

“We changed the text on the button with help from our amazing content design or UX writing team. We basically changed seven characters and made Airbnb millions of dollars.”

Judd Antin Jan 4, 2024 ▶ 35:58 The UX Research reckoning is here | Judd Antin (Airbnb, Meta)

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CTA Button

1 statements about CTA Button, every show

Turn any episode into a week of clips.