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CTA button

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 4, 2024 by Judd Antin · across every show →

Everything said about CTA button, oldest first

Jan 4, 2024 positive
Assertion Not checkable as stated
Antin: Airbnb made millions by changing seven characters on a CTA button
“We changed the text on the button with help from our amazing content design or UX writing team. We basically changed seven characters and made Airbnb millions of dollars.”
Judd Antin Jan 4, 2024 ▶ 35:58 The UX Research reckoning is here | Judd Antin (Airbnb, Meta)
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