Credibility

“There's science that shows the more verbose you are, the more words you use when you speak, the less credible you appeal, you appear. So when you can get to your point with less words, you actually appear more credible.”

“You need some kind of date or else you just look like it looks super open-ended. But what I tried to avoid is saying like November 18th, because if it doesn't close at November 18th, you lose credibility.”