Crackers

topic on 1 show · 2 statements across 1 episodes

How I Built This

2 statements about Crackers, every show

Dawes: Consumers buy potato chips over crackers at a ten-to-one ratio
“You go through probably 10 to one bags of potato chips to boxes of crackers.”
Nicole Bernard Dawes Aug 31, 2026 ▶ 27:28 Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
HOW I BUILT THIS Assertion Not checkable as stated
Dawes: Crackers were neglected in natural foods despite huge conventional market
“And I went to the cracker section, and it was like, you almost had to, like, take a time machine into the section of the store. And I thought, that's a huge category in the conventional world. And, you know, nobody really seems to care about it in the natural …”
Nicole Bernard Dawes Aug 31, 2026 ▶ 19:27 Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them

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