Coupon

topic on 2 shows · 2 statements across 2 episodes

Acquired Lenny's Podcast

2 statements about Coupon, every show

ACQUIRED Assertion Supported
Coca-Cola created the first manufacturer's coupon ever redeemable at retail
“And this is the very first manufacturer's coupon redeemable at a retailer.”
Ben Gilbert Nov 24, 2025 ▶ 26:06 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
LENNY'S PODCAST Assertion Supported
Grenier: Coca-Cola created the first coupon to seed a two-sided marketplace
“The first known coupon was Coca-Cola giving away Coke for free. But it was actually a marketplace because what they would do is they would actually give, like, they would go to a town and they would go to like the soda fountain and they would give like a, like…”
Adam Grenier Sep 15, 2022 ▶ 48:37 When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

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