Cost Reduction

topic on 1 show · 1 statements across 1 episodes

the Knowledge Project

1 statements about Cost Reduction, every show

Sutherland: Efficiency pursuits over-focus on cost reduction instead of psychological value creation
“When you pursue efficiency, generally you start looking at numerical or mechanical factors. And of course, in the process, you disregard psychological factors where the greater gains may be found, and so you focus too heavily on cost reduction and too little o…”
Rory Sutherland Dec 9, 2025 ▶ 3:52 How to Think Like a World-Class Marketer | Rory Sutherland

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